Search growth strategy FloridaTix and AttractionTix · October 2026
FloridaTix · AttractionTix UK · AttractionTix Ireland
Search growth strategy
This year, FloridaTix and AttractionTix both moved to new platforms and AttractionTix Ireland launched. Both sites came through well. This strategy sets out where the next growth comes from and how we get there, starting with FloridaTix.
Delivered: two migrations and a new market, with FloridaTix clicks close to last year's level.
Growing: both sites appear more often in UK search than last year. AttractionTix clicks are still below last year after its July move, and are up 13% in the latest week, compared with the week before.
AI search: more people now research with AI before they buy. The same clear, helpful pages that rank in Google are the ones AI answers quote, so our plan works for both.
Next: answering the price and planning questions people ask before they book, starting with FloridaTix.
The headline win
FloridaTix kept its traffic through a full migration
98%of last year's clicks
All countries, last 28 days against the same period last year. UK clicks alone are at 96%.
Last year11,441
This year11,205
Old addresses redirected2,414
Times shown in UK search, last 28 days vs last year+14%
Why it matters: migrations usually cost traffic
523 days
the average time traffic took to recover, in a study of 892 domain migrations1
"Expect temporary fluctuation in site ranking during the move."
A migration moves pages across like for like, so the focus is on protecting traffic. Now both moves are complete, there's room to get more from the pages that already rank.
What we'll do
A full optimisation sweep, FloridaTix first, with the first changes live by 16 October. Sharper titles and descriptions, the migration tidy-ups, and small helpful additions, such as a short answer or "from" prices, that help pages show up for research searches. We'll also advise on the Black Friday landing pages from an SEO and AI search point of view.
Measured by clicks from Google and research searches on the pages we change
2
Pages that answer buying questions
What we noticed
We show up for price and "which ticket" questions but rarely win the click: on FloridaTix, "how much are disney world tickets" was shown in Google 106 times with no clicks. When a page does answer the question, it does well: the FloridaTix Universal Orlando page, with its "Which is the best Universal Orlando Resort ticket for me?" section, has 7% more clicks than the same 28 days last year.
What we'll do
Give each park page a short answer, a "which ticket" comparison, prices shown on the page and focused FAQs. FloridaTix pages first, then AttractionTix.
Measured by research searches reaching these pages
3
Guides that answer research questions
What we noticed
On FloridaTix, questions about MagicBands and Memory Maker were shown in Google 5,600 times in 28 days, mostly around position 9. For broad "who's cheapest" questions, the top results are money-saving guides, forums and other sellers.
What we'll do
Brief refreshes of the guides we already have so they answer the question straight away, plus a new guide to buying tickets from the UK.
Measured by guide readers who go on to view tickets
Building visibility that lasts
The first improvements go live in October, and we'll share early signs as they come through. Becoming a trusted answer for broader research questions, in Google and in AI answers, builds over the following months. The roadmap shows what to expect along the way.
Where these figures come from: Google Search Console (pulled 8 October 2026), live checks of both sites and UK search results on 8 October 2026, and Fibre's Ireland update of 5 October 2026. Industry figures are listed in the references.
Both platform moves came through well, in a year when Google confirmed seven ranking updates3. Here is what that looks like on each site, and what the new platforms have already added.
July 2026
FloridaTix moved platform
2,414 old addresses mapped and redirected
Traffic held through the move
Monitored closely during and after launch
July 2026
AttractionTix UK moved platform
Busiest old ticket addresses redirected
About 99% of mapped clicks kept
Now growing week on week
29 September 2026
AttractionTix Ireland launched
Irish pages taking over from UK pages in Irish search
First sales from search within days
Progress shared every Friday
Everything we've delivered since May
From project emails, May to October 2026
3launches supported, from staging checks to go-live
7audits and health checks, each with a fix for every issue found
20%of FloridaTix organic traffic protected by rebuilding the redirect map before launch
108Irish ticket pages caught returning errors before go-live
28 May
Pre-launch audit of the staging site FloridaTix
Found mismatched URLs and redirects, missing canonicals and menu gaps. Recommended more build time before launch
Shared with Penny and Guada
1 to 10 Jun
Site structure, URL and heading guidance FloridaTix
URLs, breadcrumbs, H1s and titles. Combo and guide redirect analysis: 79 combo URLs and 42 guides given proper destinations instead of generic pages
Agreed with Neil, 10 Jun
11 Jun
Pre-migration benchmark dashboard FloridaTix
Rankings, Search Console traffic, AI visibility, backlinks and competitors, so the move could be measured
Shared
16 to 24 Jun
Launch monitoring plan and Plausible set-up FloridaTix
What good and bad looks like after launch, rollback guidance, Plausible tracking
Tracking added 17 Jun
18 Jun
International structure advice Both sites
Keep the UK site at root, add /en-ie/ with hreflang. Became the basis for the Ireland launch
Adopted
23 Jun
Migration re-audit and rebuilt redirect map FloridaTix
The original map would have put about 20% of organic traffic at risk. Rebuilt with 44 decisions, plus a pre-launch checklist
Shared with Neil and Guada
26 Jun to 13 Jul
AttractionTix content map, priorities and GEO content guide AttractionTix UK
12 months of clicks added to every page, P1 to P4 priorities across 820 pages, content guide for writers
Launch plan accepted 14 Jul
6 to 7 Jul
Launch-day fix FloridaTix
Spotted ranking URLs returning errors on the trailing slash and supplied the Cloudflare rule
Fixed 7 Jul
8 Jul
Post-launch checks FloridaTix
Indexing, canonicals, sitemap, top redirects. Flagged /why-buy-from-us, missing park pages and homepage canonical
No critical issues. Fibre corrected most Irish titles carrying the FloridaTix brand
Two left with Locally
5 Oct
First week results AttractionTix Ireland
Top-10 Irish keywords up from 9 to 20, brand #1, first sales. UK site unaffected: clicks +8%
Shared
How we've prioritised
Biggest impact on traffic and sales first
1
Protect traffic and sales through each move
Redirect maps, launch checks and same-day fixes for all three launches.
FloridaTix kept 98% of last year's clicks. AttractionTix kept about 99% of mapped clicks. Ireland launched with no critical issues.
2
Fix what affects the busiest pages
Broken links, redirect errors, Black Friday pages and public staging sites, in order of traffic at risk.
FloridaTix pages linking to a broken page cut from 1,114 to 94.
3
Launch Ireland safely
Most of September's effort went to the Irish launch, from the content brief to the pre-launch audit.
108 Irish ticket pages caught returning errors and fixed before go-live.
Open items, now dated
We now have CMS access to both sites, which took some time to secure, so Fibre can make title, description and page changes directly. Each item has an owner and a date (see the audit's top 10 fixes).
Sitemap refresh, flagged as high priority in our 15 July audit. Fibre, liaising with Superfast IT, target 23 Oct.
"STAGING SITE" at the end of 117 older FloridaTix blog and guide titles, picked up within the over-long titles. One template fix by Fibre, 16 Oct.
FloridaTix homepage description. Fibre, live by 16 Oct.
Christmas party pages hidden from Google. Opened up once Attraction World confirms tickets are on sale, target 16 Oct.
Raised on 8 October
Second addresses for the Epic Universe, Express Pass and Universal Studios Florida pages. Redirect agreed with Superfast IT, target 23 Oct.
A win from the new platforms
Product details and review stars now show in Google
Both new platforms include product data, so Google can show extra details such as price and star ratings in our search results. Google's shopping and AI features use the same data.
FloridaTix, last year7,920
FloridaTix, this year166,805
Times shown in Google with product details, last 28 days against the same period last year, all countries.
FloridaTix results with review starsShown in Google 128,660 times1,142 clicks, new since the migration
AttractionTix results with product details601 to 80,462Times shown in Google, year on year
AttractionTix results with review starsShown in Google 65,290 times324 clicks, new since the migration
FloridaTix Traffic held, and rankings for key tickets are climbing
Clicks against last year
98%
11,205 against 11,441, all countries, last 28 days. UK alone: 96%
Times shown in UK search
+14%
295,115 to 335,822, last 28 days against the same period last year
Clicks in the latest week
+5%
Latest 7 days against the same 7 days last year. Non-branded clicks up 6% over the same period
FloridaTix searches climbing
Average position in Google, last year and now (1 is the top result)
"universal tickets"Clicks up from 22 to 43 · shown in Google 10,407 times
was 10.4now 9.0
"universal studios orlando tickets"Clicks up from 33 to 37 · shown in Google 4,567 times
was 10.4now 8.5
"orlando park tickets"Clicks up from 45 to 91
was 7.0now 5.7
"universal express pass"Clicks up from 6 to 35
was 13.7now 5.0
"disney and universal combo tickets 2027"New this year: 126 clicks
newnow 1.7
"mickey's not-so-scary halloween party 2026 tickets"New this year: 79 clicks
newnow 6.0
"disney halloween tickets"Clicks up from 2 to 20
was 15.7now 7.2
"harry potter rides at universal orlando"New this year: 23 clicks, to a guide
newnow 4.2
At page level, the new Halloween party page earned 1,002 clicks in the last 28 days. Source: Google Search Console, pulled 8 October 2026.
AttractionTix UK Growing week on week since the move
Clicks from UK searchers
+13%
1,637 to 1,847, latest 7 days against the previous 7
Non-branded clicks
+12%
1,715 to 1,928, latest 7 days against the previous 7, all countries
"disneyland paris tickets"
+81%
63 to 114 clicks, latest 7 days against the previous 7
AttractionTix UK searches climbing
Average position in Google, last year and now (1 is the top result)
"disney world tickets"Clicks up from 93 to 157
was 10.0now 5.4
"disneyland tickets"Clicks up from 16 to 43 · shown in Google 9,319 times
was 12.2now 7.7
"disneyland california tickets"Clicks up from 1 to 33
was 16.4now 7.4
"cheapest way to book disneyland paris"Clicks up from 0 to 17 · shown in Google 2,563 times
was 14.7now 7.8
"london attractions"Clicks up from 0 to 19 · shown in Google 6,682 times
was 46.3now 9.0
"kennedy space center"Clicks up from 0 to 15 · shown in Google 2,399 times
was 9.3now 7.9
"summit one vanderbilt"New this year: 15 clicks · shown in Google 11,663 times
newnow 6.4
"volcano bay tickets"Clicks up from 0 to 16
was 34.5now 6.7
"cheapest place to buy disneyland paris tickets" clicks also grew from 9 to 36.
Where we grow next
Positions are still settling after the move and this year's Google updates (see How search has changed). The biggest opportunities are a few high-value AttractionTix searches where we're on page one but not yet near the top: Disneyland Paris tickets, Siam Park tickets and Universal tickets.
AttractionTix Ireland A good start for Ireland, with no harm to the UK site
Irish search traffic
Steady
22 clicks in the first five days, about the same as usual
Clicks to the new Irish pages
10 of 22
The new Irish homepage got the most
UK pages in Irish search
3,500 to 1,800
Google is showing the Irish pages instead, as planned
First sales from search
Within days
Of the launch on 29 September
The UK site kept growing
UK search, five days after launch compared with the five days before
UK clicks +8%
1,197
1,293
Disneyland Paris page, UK clicks +72%
145
250
Five days before Five days after
Times shown in UK search: up 11%.
Brand searches: still first in the UK for "attractiontix" and "attraction tix".
Very little overlap: in the first five days, Irish pages got about 1% of UK clicks, and usually show below the UK page, not instead of it.
Early days, but going the right way
New country sites usually take a few months to settle while Google works out which pages are for which country. One week in, things look good: Google is showing the Irish pages in Ireland, sales have started, and the UK site is still growing.
We'll keep sharing progress every Friday, including how Google is handling the UK and Irish pages.
Sources: Google Search Console, first five days after launch (29 September to 3 October 2026) against the five days before, as reported in Fibre's Ireland updates of 5 October 2026.
In the last 28 days, FloridaTix appeared for 179 research-style searches and AttractionTix for 288. Most already show on page one, but not yet near the top, so they rarely win the click. These are the questions to answer.
1 · Research
Guides
How many days do we need?Disney or Universal?Is it cheaper to buy in the UK?
→
2 · Compare
Park and destination pages
Which ticket is right for us?How much are Disney World tickets?What's included?
→
3 · Book
Ticket pages
14-Day Magic TicketDisney & Universal comboBook with a deposit
Today, both sites are strongest when people are ready to book. The roadmap strengthens the research and compare stages, so more of that research ends in a booking.
Four kinds of question we already show up for
Times shown in Google and clicks for each search, last 28 days
1
"How much is it?"
Price questions
FloridaTix how much are disney world tickets shown in Google 106 times · 0 clicksFloridaTix disney world 14 day ticket price shown in Google 125 times · 1 clickFloridaTix universal orlando ticket prices shown in Google 175 times · 3 clicksAttractionTix disneyland paris tickets price shown in Google 1,454 times · 9 clicksAttractionTix how much are disneyland paris tickets shown in Google 544 times · 1 clickAttractionTix siam park prices shown in Google 176 times · 0 clicks
2
"What's the cheapest way?"
Value questions
FloridaTix cheapest 14 day disney tickets shown in Google 257 times · 3 clicksFloridaTix cheapest 14 day universal orlando tickets shown in Google 274 times · 7 clicksFloridaTix orlando ticket deals shown in Google 257 times · 4 clicksAttractionTix cheapest way to book disneyland paris shown in Google 2,563 times · 17 clicksAttractionTix cheap disney tickets shown in Google 490 times · 1 click
3
"Where should I buy?"
Trust questions
FloridaTix best place to buy universal orlando tickets shown in Google 95 times · 1 clickFloridaTix best place to buy disney world tickets shown in Google 31 times · 1 clickAttractionTix best place to buy disneyland paris tickets shown in Google 429 times · 6 clicksAttractionTix best place to buy siam park tickets shown in Google 117 times · 1 click
4
"How does it work?"
Planning questions
FloridaTix how big is disney world shown in Google 790 times · 2 clicksFloridaTix how many universal parks are there in orlando shown in Google 177 times · 1 clickFloridaTix what do disney magic bands do shown in Google 138 times · 0 clicksAttractionTix when do disneyland paris tickets go on sale shown in Google 55 times · 0 clicks
A clear pattern
People looking for the cheapest tickets already find us, but rarely choose us
130"cheap" or "cheapest" searches we appeared for
14,637times shown in Google in 28 days
121 of 130already on page one
2 in 100searches led to a click
FloridaTix cheapest 14 day disney tickets shown in Google 257 times · 3 clicksFloridaTix cheapest 14 day universal orlando tickets shown in Google 274 times · 7 clicksFloridaTix cheap orlando park tickets shown in Google 108 times · 1 clickFloridaTix cheap universal orlando tickets shown in Google 126 times · 1 clickAttractionTix cheapest way to book disneyland paris shown in Google 2,563 times · 17 clicksAttractionTix cheap disneyland paris tickets shown in Google 1,194 times · 30 clicksAttractionTix cheap tickets to disneyland paris shown in Google 495 times · 2 clicksAttractionTix cheap disney tickets shown in Google 490 times · 1 click
Why people don't pick us yet
They want a price. In the results we checked, other UK sellers put a starting price in their titles. Our Disney World result doesn't show one. Individual ticket pages can show prices through their product data.
They want to know which ticket is the best value. The Disney World page doesn't yet compare tickets or say which suits which trip.
That's likely why many choose other results, even when we're on page one.
The broadest versions don't reach us yet
For wider questions about who sells the cheapest Disney or Florida tickets, UK results on 8 October showed money-saving guides, forums and other sellers on page one, with AI answers quoting sources such as Disney and Tripadvisor.
What we'll do
Add "from" prices and a "which ticket" comparison to the park pages (see step 2), publish a guide to buying tickets from the UK (see step 3).
Both sites, Google Search Console, last 28 days. Search Console hides some rare searches, so the real totals are higher.
Buying questions
We're on page one for most buying questions, and FloridaTix is higher than last year. The next step is the top three.
Positions are still settling after the migrations and this year's Google updates (see How search has changed), so the figures below are our starting point.
357price, value and "where to buy" searches we appeared for, both sites
32,147times shown in Google in 28 days
311 of 357already on page one
10.8 to 6.6FloridaTix's average position for these searches, last year and now
Where we're shown, and how often people click
Share of the 32,147 times shown, by position, with how many searches led to a click. Both sites, last 28 days.
Positions 1 to 3
8%
about 4 in 100
Positions 4 to 6
31%
about 3 in 100
Positions 7 to 10
49%
about 1 in 100
Position 11 or lower
11%
under 1 in 100
About half the times we're shown sit in positions 7 to 10. Moving those into the top three is where the extra clicks are.
FloridaTix Higher than last year, with room to reach the top three
Average position in Google, same 28 days last year and now. Lower is better.
Search
Last year
Now
orlando ticket dealsshown 257 times
7.2
4.6
cheap orlando park ticketsshown 108 times
10.5
3.1
cheapest 14 day universal orlando ticketsshown 274 times
10.7
5.0
universal orlando ticket pricesshown 175 times
10.7
7.1
disney world 14 day ticket priceshown 125 times
10.2
6.9
cheap universal orlando ticketsshown 126 times
12.3
7.4
how much are disney world ticketsshown 106 times
11.9
10.7
cheapest 14 day disney ticketsshown 257 times
New this year
6.1
best place to buy universal orlando ticketsshown 95 times
New this year
8.6
Across all 92 FloridaTix buying searches, 56 sit higher than last year and 18 are new. The top three is where the clicks are: for "14 day disney and universal combo ticket price", where FloridaTix sits around position 2, it earned 8 clicks from 111 times shown.
AttractionTix UK On page one, and settling after the July move
Average position in Google, last 28 days. Lower is better.
Search
Now
cheapest place to buy disneyland paris ticketsshown 1,420 times
5.5
cheap tickets to disneyland parisshown 495 times
5.9
cheap disneyland paris ticketsshown 1,194 times
6.5
cheap disney ticketsshown 490 times
7.5
best place to buy disneyland paris ticketsshown 429 times
7.6
cheapest way to book disneyland parisshown 2,563 times
7.8
disneyland paris tickets priceshown 1,454 times
9.1
how much are disneyland paris ticketsshown 544 times
9.2
siam park pricesshown 176 times
9.3
Disneyland Paris buying searches are its biggest opportunity and come first on its roadmap: a sharper title in November and a price answer on the page in December.
1 to 34 to 67 to 1011+Some searches appear on both sites, so the two compete for the same click.
How often AI answers quote us
391times FloridaTix was quoted, across 115 pages
752times AttractionTix was quoted, across 233 pages
Times quoted in the AI answers Ahrefs tracks for the UK, by AI tool
Google AI Overviews and AI Mode
308
598
Gemini
46
59
Copilot
19
25
ChatGPT
11
19
Perplexity
7
51
FloridaTix AttractionTix
About 8 in 10 quotes come from Google's own AI features. ChatGPT rarely quotes either site yet. AttractionTix covers more destinations, so the two totals aren't like for like.
Who Google's AI Overview quotes for buying questions
"how much are disney world tickets"
AI Overview sourcesDisney's own websites
Our resultNot in the top 10 on the day checked
Not in its sources yet
"universal orlando ticket prices"
AI Overview sourcesUniversal's UK store and a UK holiday company
Our resultFloridaTix #6
Not in its sources yet
"disneyland paris tickets price"
AI Overview sourcesReddit, another UK ticket seller and a money-saving site
Our resultAttractionTix #7
Not in its sources yet
"best place to buy disneyland paris tickets"
AI Overview sourcesReddit, a money-saving site and TikTok
Our resultAttractionTix #6
Not in its sources yet
"cheap disney tickets"
AI Overview sourcesDisney's own website and a US ticket seller
Our resultAttractionTix #5
Not in its sources yet
"cheapest way to book disneyland paris"
AI Overview sourcesReddit, Disneyland Paris, money-saving and fan sites, and AttractionTix
Our resultAttractionTix #7
In its sources
AI answers mostly quote the parks themselves, Reddit and money-saving sites. They quote pages that give a clear answer.
What this tells us
We're already trusted enough to be on page one. The pages that climb and get quoted are the ones that answer the question directly, like the Disneyland Paris "Which ticket" table.
What we'll do
Clear price answers with live "from" prices on the park pages (step 2), sharper titles and descriptions to win the click (step 1), and guides that answer research questions (step 3).
How we'll track it
Positions and clicks for these searches each month, and what AI answers quote for them, starting from this baseline.
Google Search Console, pulled 8 October 2026, both sites, all countries, last 28 days against the same period last year, excluding brand searches. AI figures from Ahrefs, United Kingdom, checked 8 October 2026; AI Overview checks are Ahrefs snapshots from 8 September to 5 October 2026.
What we found, and what we recommend
Live checks, 8 October 2026
What we foundWhat we recommendIn the roadmap
Pages that answer the question do wellAttractionTix: the Disneyland Paris page, with its "Which ticket" table, ranks first for "best way to book disneyland paris" (average position 1.3, last 28 days). FloridaTix: the Universal Orlando page, with its "Which is the best Universal Orlando Resort ticket for me?" section, has 7% more clicks than the same 28 days last year.
Use the same approach on every park page, starting with Disney World
Review stars show for many FloridaTix ticket pages, but not allOn some pages, such as the 14-Day Magic Ticket page, the rating loads separately from the page code, so search engines and AI tools may not always read it.
Put each ticket's own reviews.io rating in its page code, so every ticket page can show stars
Give each page its own questions: choosing and price questions on the Disney World page, questions about that ticket on each ticket page, and a different set for AttractionTix. Answers of 30 to 60 words
A few small tidy-ups117 older FloridaTix blog and guide titles still end in "STAGING SITE", and the sitemap lists some old pages. Those blog posts bring 0.3% of FloridaTix clicks, so the impact is low.
Tidying up is good practice, so both are part of the Step 1 sweep: fix the blog title template and rebuild the sitemap from live pages
Sources: Google Search Console, pulled 8 October 2026, last 28 days, all countries; UK search results, live page checks and page source checks of both sites, 8 October 2026.
FloridaTix comes first. October covers the quick wins, the migration clean-up and the first version of the Disney World page and UK buying guide. Bigger changes follow from November, planned around Black Friday and peak booking.
The search actions from the 8 October summary are built into October and November below, alongside the quick wins from the SEO and AI audit (see the clean-up plan). Each card in the plan shows which action it delivers.
1
Meta descriptions, homepage and Disney pages first
FloridaTix: new titles and descriptions for the homepage, /disney-world and the Disney ticket pages by 16 Oct, then the Universal, Epic Universe, Express Pass and combo pages by 31 Oct. The AttractionTix homepage and Disney page wording is ready, and Fibre publishes it too.
Owner
Fibre
When
16 Oct, then 31 Oct
Status
Committed
2
Disney tickets hub page
The hub already exists at /disney-world. First version by 30 Oct: a simpler heading, a short answer, a "Which Disney ticket is best for me?" comparison and buyer questions. Live "from" prices in the page follow once the web team adds them.
Owner
Fibre, then the web team for prices
When
30 Oct, prices Nov
Status
CommittedPrices: target
3
Review stars
Product-level reviews.io ratings (reviews of that specific ticket) in the product data of the 14-Day Magic Ticket and the Universal All Parks and 3-Park pages, then the other ticket pages in November. Checked in Google's Rich Results Test. Company-wide ratings belong in Google Ads seller ratings, with Anjana.
Owner
Web team, with Fibre
When
Target 23 Oct
Status
Target, to confirm
6
Guide: the cheapest way to buy Disney World tickets from the UK
A new guide built from the 2013 "Why book in advance?" post: answer first, named author, honest on value, linked to /disney-world and the ticket pages.
Owner
Fibre briefs, Attraction World writes and approves
When
Brief 16 Oct, live 30 Oct
Status
Brief: committedLive date: Attraction World
Progress check on 21 October.
What we need from Attraction World
Web team dates: the web team to confirm the target dates in this plan by Tuesday 13 October.
UK buying guide: written and approved by 28 October, from our brief on 16 October, so it can go live by 30 October.
Christmas party pages: confirmation that tickets are on sale, so the pages can be opened to Google.
deposits.floridatix.com: confirmation of whether the old 2017 site is still used, so we can advise on next steps.
The plan
Proposed timings
A working plan. We review it with you every month and can move things up or down as business priorities change, such as a new sale, a product launch or a shift in demand. October is fixed around the 8 October actions; later months are flexible.
Dates on Fibre's own work are firm. Anything that needs the web team or Attraction World is a target until they confirm it.
October 2026
Starts now
Step 1 · 16 to 31 Oct
Titles and descriptions Action 1
16 Oct: the homepage, /disney-world and the Disney ticket pages. 31 Oct: /universal-orlando, Epic Universe, Express Passes and the Disney and Universal combo page.
FloridaTix
Step 1 · target 23 Oct
Review stars on Disney ticket pages Action 3
14-Day Magic Ticket and Universal All Parks and 3-Park pages first, other ticket pages in November.
FloridaTix
Step 1 · targets 16 to 31 Oct
Migration clean-up Audit quick wins
16 Oct: "STAGING SITE" removed from blog titles and /disney-world-tickets redirected. 23 Oct: the sitemap rebuilt from live pages and one address each for Epic Universe, Express Passes and Universal Studios Florida. 31 Oct: the FastPass and 2024 Epic posts updated. Fibre removes the STAGING wording and agrees the other dates with Superfast IT.
FloridaTix
Review · 21 Oct
Progress check
Where every October action stands, ahead of 30 October.
Both sites
Step 2 · by 30 Oct
Disney World page, first version Action 2
/disney-world: a simpler heading, a short answer, a "Which Disney ticket is best for me?" comparison and buyer questions on price, UK v US tickets and 2027. Live "from" prices follow in November.
FloridaTix
Step 3 · by 30 Oct
Guide: the cheapest way to buy Disney World tickets from the UK Action 6
Fibre briefs by 16 Oct, Attraction World writes and approves, live by 30 Oct.
FloridaTix
Fibre · by 23 Oct
Black Friday landing pages
SEO and AI search advice on the FloridaTix, AttractionTix UK and AttractionTix Ireland Black Friday pages, well before the sale goes live.
Both sites
November 2026
Before Black Friday
Step 2 · target Nov
Prices in the Disney World page itself Action 2
Ticket prices shown in the page code rather than loaded separately, so every search engine and AI tool can read them.
FloridaTix
Step 1
Remaining priority titles and descriptions
Disneyland Paris, Siam Park, SeaWorld and the rest of the 22 priority pages.
Both sites
Step 3
E-E-A-T audit
Planned already: we investigate the experience, expertise, authority and trust signals on both sites, including the About page and named authors on guides, and identify what to add.
Both sites
Step 3
Express Pass and Disney v Universal guides
Two new guides that answer the question first and link to the right tickets. Fibre briefs, Attraction World writes and approves.
FloridaTix
December 2026
Build depth
Step 2
Universal Orlando page
A price answer with live prices in the page, building on the buyer questions added in October and its existing "which ticket" section.
FloridaTix
Step 2
Disneyland Paris page
A price answer and "when is it cheapest" questions, building on its existing "Which ticket" table.
AttractionTix UK
Step 3
Refresh the Disney extras guides
MagicBands, Memory Maker and Lightning Lane: answers first, linked to the Disney World page.
FloridaTix
January 2027
Compare and review
Step 2
Compare Orlando tickets
One comparison of Disney, Universal, combos and more, with live prices, built on an existing page such as Combo Deals.
FloridaTix
Step 2
Siam Park page
Price and "which ticket" answers on the page that sells the tickets.
AttractionTix UK
Step 3
Planning guides
How many days you need in Orlando, built from the existing itineraries, and the four Universal parks explained.
FloridaTix
Review
End of January review
Step 1 results and early step 2 signs, with next priorities agreed.
Both sites
February 2027
Keep building
Step 3
Refresh and merge guides
How big is Disney World, Rise of the Resistance and the Disneyland Paris days guide, plus merging overlapping blog and guide pages.
Both sites
Step 2
AttractionTix Universal, then SeaWorld and Kennedy Space Center
A price answer on AttractionTix Universal, then the pattern on the next FloridaTix parks.
Both sites
Step 2
Irish pages
Euro prices and localised Disneyland Paris, Orlando and Siam Park pages, in priority order.
AttractionTix Ireland
Every monthMonthly reportShort weekly update, every FridayEvery changed page tracked weeklyAI answer checks on a fixed set of questions
3 months and beyondworking towards being the answer
Step 1
Optimise the new sites
October
Step 1 in practice: getting more from pages that already rank
These pages already rank, so a sweep is the quickest way to more visits. Better titles and descriptions decide whether people click, and small helpful additions give Google and AI tools more reasons to show the page for research questions.
Today
floridatix.com
FloridaTix | The UK's No.1 Orlando Attraction Tickets!
No description, so Google picks text from the page itself.
floridatix.com › disney-world
Disney World Florida Tickets: Exclusive UK Deals | FloridaTix
Walt Disney World Resort in Florida is one of the most magical places on Earth - home to thrilling rides, spectacular shows, dazzling parades, unmissable firewo...
floridatix.com › universal-orlando
Universal Orlando Tickets | FloridaTix
Universal Orlando Resort is where blockbuster worlds, high-octane thrills and next-generation attractions collide across four incredible parks.
→
Proposed
floridatix.com
FloridaTix | Orlando Attraction & Theme Park Tickets
Orlando theme park tickets for UK visitors: Disney World, Universal Orlando, SeaWorld, Kennedy Space Center and combo deals. Compare and book online.
Keeps "Orlando attraction tickets", the main search the homepage ranks for, adds theme park tickets, and drops the brand claim
floridatix.com › disney-world
Disney World Tickets & 14-Day Magic Tickets | FloridaTix
Compare Disney World tickets, UK-exclusive Magic Tickets and Disney & Universal combos. See live prices and book with FloridaTix.
Compare Universal Orlando tickets for all four parks, including Epic Universe, plus Express Passes and Disney & Universal combos. Book with FloridaTix.
Mentions tickets and Express Passes, which people search for
Choosing the FloridaTix homepage title
The homepage title is the strongest signal of what the site sells. We checked what people search for and what competitors use before choosing the new one. "Orlando attraction tickets" is by far the biggest search, and the homepage already ranks on page one for it, around fifth on average, so the new title keeps that phrase, adds theme park tickets, and replaces the "No.1" claim with what we sell. As it's the homepage, the brand name leads. Searches that include "UK" are rare, so the title doesn't need it.
UK searches a month (Ahrefs) and FloridaTix in Google, last 28 days
Search
UK searches a month
FloridaTix shown in Google
Position
orlando attraction tickets
4,300
5,662
5.0
orlando tickets
1,700
3,020
7.1
orlando park tickets
900
2,114
5.7
orlando theme park tickets
500
1,292
6.5
orlando tickets uk
40
30
3.4
Titles shown in Google for "orlando attraction tickets", UK
#
Site
Title
1
Orlando Attraction Tickets
Orlando Attraction Tickets | Cheap Disney Tickets | Florida
3
Orlando Attractions
Orlando Attractions: Discount Florida Park Tickets & Guides
4
FloridaTix
FloridaTix | The UK's No.1 Orlando Attraction Tickets!
5
AttractionTickets.com
The UK's No.1 Orlando Tickets Experts: All Florida Parks
Proposed: FloridaTix | Orlando Attraction & Theme Park Tickets (52 characters). It leaves Disney and Universal to their own pages, so the homepage doesn't compete with them. If Attraction World wants to keep the "No.1" message and can back it up, the description is a better place for it. Sources: Ahrefs keyword and search result data, UK, 8 October 2026; Google Search Console, last 28 days.
Small additions that help pages show up for research questions
A one-line answerUnder the heading: what the page sells and who it suits
"From" pricesPulled live from the product data, never typed
Two or three question FAQsThe price and planning questions people search for
A link to the right guideSo researchers can find the detail, and come back to book
Google can still choose its own wording, which is why we measure clicks after four weeks.
The 8 October audit: top 10 fixes
Owner, date and status for each of the top 10 fixes in the 8 October SEO and AI audit. The quick wins are due by 31 October. Some were in our earlier audits and are linked below; others were first found on 8 October.
5Committed by Fibre
4Target dates, to confirm with the web team
1Optional
Quick wins and clean-upDue by 31 October
1
Remove "STAGING SITE" from 117 blog and guide titles
Most of these titles were picked up in our July audit within the titles flagged as too long. They were rated lower priority because these older blog posts bring around 0.3% of FloridaTix clicks. It's a single fix in the blog title template.
Our post-launch crawls confirmed the sitemap matched the live site. The site has changed since, and the 7 October crawl shows it needs a refresh: 11 listed addresses no longer work and three Universal pages are missing. Google already finds and ranks those pages (Express Passes sits around position 7), so the effect so far is limited.
One address each for the Epic Universe, Express Pass and Universal Studios Florida pages
The short addresses aren't linked from anywhere on the site and don't appear in Google, which shows the /universal-orlando/ versions. None of these are high-click addresses, so this sat below higher-impact work. Redirecting them removes any risk of duplicates.
Owner
Fibre, liaising with Superfast IT
When
23 Oct
Status
Target, to confirm
First flagged
8 October audit
10
Legacy pages: redirect sweep, outdated posts updated, advice on the old deposits site
The sweep includes /disney-world-tickets, and the FastPass and 2024 Epic posts get updated. These legacy addresses aren't linked from the site, so the sweep is a tidy-up to make sure any old address lands on the right page. FastPass ended in 2021. deposits.floridatix.com is the old 2017 site, and 132 of its pages returned server errors in our 7 October crawl. Once Attraction World confirms whether it's still used, we'll advise on the best option.
Owner
Web team and Attraction World, with Fibre
When
16 to 31 Oct
Status
Target, to confirm
First flagged
8 October audit
Pages, guides and trustOctober and November
4
Product data: each ticket's own rating, and prices in the page code
Starting with the 14-Day Magic Ticket and the Universal All Parks and 3-Park pages, then the other ticket pages. Review stars already show for many FloridaTix ticket pages: results with stars were shown in Google 128,660 times in 28 days. On the 14-Day Magic Ticket page the rating loads separately from the page code. Each page uses the reviews for that ticket, as Google requires ratings to be about the specific product. Price data is a good spot: we'll make sure prices are in the product data across all ticket pages, and kept there.
Owner
Web team, with Fibre
When
23 Oct, others Nov
Status
Target, to confirm
First flagged
8 October audit
5
Titles and descriptions: FloridaTix Disney pages, then the Universal, Epic, Express and combo pages
Missing, duplicate and over-long titles and descriptions were flagged in July. New wording is written for 22 priority pages, and Fibre publishes the FloridaTix pages directly.
Buyer questions on the Disney and Universal pages: price, UK v US tickets, 2027, Epic Universe
Short answers to the questions people search before they book. Price answers point to the live ticket prices rather than typed figures, so they stay accurate.
Owner
Fibre
When
31 Oct
Status
Committed
First flagged
8 October audit
7
New guides: Express Pass and Disney v Universal, then Lightning Lane with the Disney extras
A competitor's Express Pass guide is quoted in Google's AI answer for that search, and FloridaTix doesn't have an equivalent yet. Each guide links to the right tickets.
Owner
Fibre briefs, Attraction World writes and approves
When
Nov, then Dec
Status
Brief: committedLive date: Attraction World
First flagged
8 October audit
9
Sources AI tools draw on: company facts on the About page and named authors on guides
AI tools lean on comparison articles and review sites when they describe FloridaTix. Company facts on the About page and named authors give them accurate facts to use. This is part of the E-E-A-T audit we already had planned for November. It investigates the experience, expertise, authority and trust signals Google and AI tools use to judge a site, and identifies what to add. Payment terms that comparison sites quote, such as when the balance is due, are Attraction World's decision.
Owner
Fibre audits, Attraction World supplies company facts
When
November
Status
Committed
First flagged
8 October audit
OptionalNot in our plan
8
Google Business Profile
A Google Business Profile mainly drives local map results, which matter far less for online ticket sales than the pages above.
All three Black Friday pages are live, on addresses we keep every year. These are the changes we'd make before the sale starts, so the pages are ready for searchers and for AI answers.
1
Say what's on, and when
A short intro near the top: when the sale runs, which parks and tickets are included, and how to hear first. These are the questions people, and AI tools, ask.
2
Offers from live product data
"From" prices and end dates pulled from the product data, so nothing needs retyping and nothing goes out of date.
3
A few short FAQs
When does the sale start? How long do offers last? Which tickets are included? Answered in a sentence or two each.
4
A search result for the sale
Title and description refreshed when the sale goes live, so they match what people are looking for that week.
5
Linked from the right places
Links from the homepage and park pages in the run-up, with the sign-up kept so early visitors aren't lost.
6
Same page, every year
Keep the address and update the content each year, so the page builds on last year's visibility rather than starting again.
Step 2
Pages that answer buying questions
From late October
Step 2 example: the Walt Disney World page
The current layout is close. The ticket list rightly comes first and the park guides are strong. What's missing is a short answer before the tickets, a way to choose between them, and reasons to book with FloridaTix near the top.
Today, top to bottom
Heading: Walt Disney World Resort
Ticket options (prices load by script)
Experience highlights
Full details
Six park sections
All Disney Magic Tickets include
Memory Maker, Park Hopping, Lightning Lane
12 FAQs (repeated on ticket pages)
floridatix.com/disney-world
ChangedWalt Disney World TicketsPage heading, simplified from "Walt Disney World Resort"
NewQuick answer and jump linksTwo or three sentences: which tickets we sell, who each suits, the live "from" price. Then links to tickets, prices and FAQs
KeptTicket optionsThe current ticket list and combos, with prices in the page itself
NewWhich Disney ticket is best for me?A short comparison like the Universal page's: days, parks, who it suits, live price
NewWhy book with FloridaTixReview rating, UK support and booking with a deposit, moved up near the tickets
KeptThe parks and park guidesMagic Kingdom, EPCOT and the rest
KeptMemory Maker, Park Hopping, Lightning LaneExisting explainers
ChangedFAQsFocused on choosing and buying. Booking how-tos move to ticket pages, planning tips to guides
NewPlan your tripLinks to the guides and the comparison
What the new sections could look like
floridatix.com/disney-world · new section near the top
Walt Disney World Tickets
Quick answer: We sell Disney's 14-Day Magic Ticket and Disney & Universal combos for UK visitors, from £[live]. The 14-Day ticket suits a first big Florida trip; the combos add Universal Orlando.
TicketsWhich ticket?PricesFAQs
Which Disney ticket is best for me?
Ticket
Best for
Days
From
Disney's 14-Day Magic Ticket
A first big Disney trip
14
£[live]
Disney & Universal Combo
Seeing both resorts
[n]
£[live]
[next ticket]
[who it suits]
[n]
£[live]
★ [live rating] from customer reviewsUK customer support [to confirm]Book with a deposit [to confirm]
Illustrative. Final wording with the FloridaTix team. Items in purple brackets come from live product data or need confirming.
Light touch. The page is already detailed and helpful. The ticket list, park guides and explainers all stay.
Same pattern elsewhere. Disneyland Paris builds on its existing "Which ticket should I buy?" table.
Why this order works for search and AI
Answer, then options, then detail. The order people read in, and the answer is the part Google and AI tools quote.
Headings that say what's below. "Which Disney ticket is best for me?" rather than "Full details".
Jump links at the top so visitors skip straight to prices, tickets or FAQs.
No special formatting for AI. Google says clear, helpful pages are what count7.
The pricing and research pattern
The same seven changes, applied to each priority page in turn, starting with FloridaTix.
1
A title and description that match the search
Title and description written for price and "which ticket" searches. No typed prices.
2
A quick answer near the top
Two or three sentences: what we sell, who it suits, and the live "from" price.
3
"Which ticket is best for me?"
A short comparison of days, parks and who each ticket suits, with live prices.
4
"How much are tickets?"
Answer first with the live "from" price, then what changes it: days, dates and combos.
5
The right FAQs, kept short
Questions about choosing and buying on the park page. Answer in the first sentence, around 30 to 60 words, no typed prices.
6
Prices and ratings search engines can read
Prices shown in the page itself, not loaded later, plus a price range where prices change by date. Product ratings on ticket pages5.
7
Linked to the right guide
The page gives the short answer, the guide covers the detail, and each links to the other.
Where each page starts from
Live checks, 8 October 2026
Page
Already has
What it needs
When
FloridaTix
Walt Disney World
Park guides, explainers, 12 FAQs
All seven, starting with the quick answer, "which ticket" section, price answer and a simpler heading
By 30 Oct, prices in the page in Nov
Disney ticket pages
Product data with prices, review stars in Google on many pages
The rating in every page's code; descriptions that don't stop mid-word
Target 23 Oct for the 14-Day Magic Ticket, others Nov
Universal Orlando
A "which ticket" section, 14 FAQs
A description that mentions tickets, a price answer, price FAQs, prices in the page
Title Oct, page Dec
Combo Deals
A list of combo tickets
Becomes the Orlando ticket comparison, with an intro answer and live prices
January
SeaWorld, Kennedy Space Center
To check
The same pattern, in order of search demand
From February
AttractionTix UK
Disneyland Paris
A "Which ticket should I buy?" table, FAQs
A price answer, "when is it cheapest" FAQs, a sharper title and description
Title Nov, page Dec
Siam Park
FAQs and reviews
A price answer and "which ticket" guidance
January
Universal Orlando
Park guides, a "which ticket" section, 14 FAQs
A price answer and prices in the page
February
AttractionTix Ireland
Priority pages
Launched 29 September
The same pattern in euros, once the UK pages are done
From February
Putting each FAQ in the right place
Today the same 12 questions sit on the Disney World page and on the Disney ticket pages we checked. Giving each question one home makes every page more useful and stops them repeating each other.
Walt Disney World page
Choosing and buying
Which Disney ticket is best for me?How much are Disney World tickets?How many days do you need?When should I book?How many parks does Walt Disney World have?Which water parks are included?Is Memory Maker included?Do children need to be accompanied?
Each ticket page
Using that ticket
What dates should I enter when I book?How do I link my Disney tickets?What's included with this ticket?
Planning guides
Planning the days
What time does Walt Disney World open?How do I get there?What to wearFood and drink in the parksFacilities and accessibility
New questions, based on what people search for. Accessibility keeps a short answer on the Disney World page too, with a link to the full detail.
Step 3
Guides
From late October
Supporting guides to win the research phase
FloridaTix already has many of the right guides. Most need a refresh so they answer the question first and link to the right tickets, rather than starting from scratch. Fibre briefs each one and Attraction World's content team writes it, in this order.
Guide
Questions it answers
Times shown in Google, 28 days
Starting point
When
FloridaTix
The cheapest way to buy Disney World tickets from the UK
cheapest 14 day disney tickets, how much are disney world tickets, disney world 14 day ticket price, best place to buy disney world tickets
About 520 on FloridaTix
New, built from the 2013 "Why book in advance?" post
Brief 16 Oct, live 30 Oct
Disney extras explained: MagicBands, Memory Maker, Lightning Lane
disney magic bands, disney memory maker, what do disney magic bands do
5,600, mostly around position 9
Refresh the existing MagicBands and Memory Maker guides
December
How many days do you need in Orlando?
orlando itinerary 14 days, 14 day itinerary for disney world and universal
339, 2 clicks
Merge the 14-day itinerary, 9 days at Disney World and 14-day Orlando plan
January
The four Universal Orlando parks explained
how many parks are at universal orlando, difference between universal parks
1,030, high positions but few clicks
Refresh the Universal resort guide and the post comparing two of the parks, so one guide covers all four
January
How big is Disney World?
how big is disney world, how big is disney world florida
1,059
Refresh the existing comparison with UK cities
February
Rides guides
is rise of the resistance a roller coaster, harry potter rides at universal
Harry Potter guide already wins clicks
Refresh Rise of the Resistance to answer first
February
AttractionTix UK
How many days at Disneyland Paris?
planning a Disneyland Paris trip
To size
Refresh "10 reasons why 1 day at Disneyland Paris isn't enough"
February
Each guide gets a named author and a "last updated" date, and links to the right tickets.
Step 3 in practice: a guide, and the answer we want AI to give
floridatix.com · new guide
The cheapest way to buy Disney World tickets from the UK
By [named author] · Updated [date]
The short answer: two or three sentences on how to get the best value, written to be quoted, with a link to the tickets.
Buying from Disney or a UK ticket seller: what's different
Which ticket gives the best value for your trip length
When to book
Ways to spread the cost [if offered]
Our Disney tickets, with live prices
Honest and useful, with no "cheapest" claims we can't prove. Links to the Walt Disney World page, which links back.
The goal in AI answers · illustration, not a real answer
What's the best way to buy Disney World tickets from the UK?
UK visitors can buy from Disney directly or from a UK ticket seller. UK sellers such as FloridaTix offer tickets priced in pounds, including the 14-Day Magic Ticket...
floridatix.comother sourcesother sources
Why it works
How the plan works for Google and AI
How the plan works for AI search too
Every step helps in Google and in AI answers. AI tools rely on these things when they decide what to quote and who to recommend.
Steps 2 and 3
Answers AI can quote
A short, direct answer at the start of each section, on the page that sells the tickets or in the guide that explains the detail.
Steps 1 and 2
Product data AI can read
Prices and ratings in the page itself, and a price range where tickets change price by date, so AI tools don't quote the wrong figure.
Step 1
Open to every AI tool
Both sites to be verified in Bing Webmaster Tools by 31 Oct, as Bing feeds Microsoft Copilot, and key content that loads without relying on scripts.
Why a price in the title isn't enough on its own
Three things decide who wins a search like this, in this order:
The right page. One that actually answers the question: the Disney World page and the new guide.
Trust. Money-saving guides rank first for broad "cheapest" questions because so many people and sites rely on them. That trust builds over time.
The search result. Price, stars and wording win the click once we're on page one, but they don't get us there.
Showing prices and stars the right way
Prices: pulled from the product data, so they're always up to date. Typed prices in titles go stale, and Google often rewrites titles that don't match the page. The Disney World page wins on its wording and an on-page price answer; price details in Google come from the individual ticket pages.
Stars: belong on individual ticket pages, where many already show. Google only allows ratings about one specific item, not a page listing several tickets5.
FAQs: still worth having for customers and AI answers, but Google no longer shows FAQ results in search6.
Ideas to explore together
Disneyland Paris prices by date
The booking calendar already prices every date. Ticket pages state the lowest "from" price, but not that it applies only on the cheapest dates, or when those are. A month-by-month summary would say it plainly. It needs the web team to confirm the data can be shown in the page.
"Which ticket?" finder
A few simple questions (days, parks, who's travelling) that point to the right ticket.
Irish comparison in euros
The Orlando ticket comparison, adapted for AttractionTix Ireland.
Each step has a clear check, so we can see what's working rather than assume it. Search changes take a few weeks to show, so we judge each step over a full month.
Clicks
Clicks from Google
From Search Console, on the pages we change, compared with pages we haven't, to allow for seasonality
Research
Questions answered
How often research questions reach our pages, and whether AI answers mention us
Bookings
Revenue from search
Bookings from search by page, where the analytics set-up allows
AI search
AI answers
How often AI answers quote our pages for the questions customers ask, checked each month
Weekly from October
Every page we change
Positions and clicks for each product, supplier and page we update, on both sites
Stars and prices showing in results
Four weeks after
Step 1 sweep
Clicks from Google on the refreshed pages
Six to eight weeks after
Step 2 pages
Research searches reaching each page
Whether AI answers quote or recommend us for the same questions
Monthly
Step 3 guides
Guide visits, and visits that move on to ticket pages
How we handle technical fixes
Our audits of all three sites have already identified the issues. We work through them in order of commercial impact: critical issues first, then launches such as Ireland, then smaller tidy-ups, which are now being swept up as part of Step 1. Each open item has an owner and a date, and the monthly report shows what has been fixed.
When we report
A monthly report, alongside a short weekly update every Friday. At the end of January we review step 1 results and early step 2 signs, with a full step 2 review in March. Each monthly report also confirms the next month's priorities, so the plan can change as the business needs.
AI is now part of how people in the UK research and shop. Google launched AI Mode here in July 20258, AI answers sit above many searches, and more shoppers ask AI tools what to buy before they book.
1
Shopping is moving towards AI
More than a quarter of UK retail sales now happen online (28.8% in August 2026)9, and more of that shopping starts with AI. Adyen found the share of UK shoppers using AI more than doubled in a year, from 12% to 28%10. Adobe puts it at 37% in its January to August 2026 figures11.
For both sites: people planning a Florida or Disneyland Paris trip now ask AI tools which tickets to buy and where. We want FloridaTix and AttractionTix in those answers.
UK consumers using AI to shop
12%
Early 2025 Adyen
28%
Late 2025 Adyen
37%
Aug 2026 Adobe
From two surveys, so a guide to the direction rather than an exact trend.
2
Shoppers who arrive from AI buy more often
Adobe's UK figures show that shoppers arriving from AI tools started buying more often than those from traditional search in May 2026. By August 2026, they were 20% more likely to buy than visitors from anywhere else11.
For both sites: being recommended by AI tools is worth more than its share of traffic suggests.
Sales from the same number of visitors, August 2026
Other visitors
5
Visitors from AI
6
AI visitors were 20% more likely to buy. For every 5 sales from other visitors, the same number of AI visitors made 6.
3
AI answers now sit above the results
Ofcom reported in December 2025 that about 30% of UK searches show an AI Overview, and cites a YouGov survey in which 53% of UK adults said they often see these summaries12. When one shows, the top result gets far fewer clicks. Ahrefs measured a 58% lower click-through rate for the first result (December 2025 data)13, and Seer Interactive found click-through rates on information searches fell by 61% between June 2024 and September 202514.
For both sites: a page-one ranking can now sit below an AI answer and bring fewer clicks. So we work on both: SEO to grow rankings, and AI search work so our pages are the ones the answer quotes.
Pew Research Center, US data, March 2025. A guide to the direction, not a UK figure.
4
Google released seven ranking updates
Google confirmed seven ranking updates between December 2025 and September 2026: three core updates and four spam updates3. Core updates are broad changes to how Google judges content across every site.
For both sites: both migrations happened during this busy year. Rankings always move for a while after a migration, and each update added more movement on top, so shifting positions are expected while things settle.
Confirmed Google ranking updates, December 2025 to September 20263
3core updates
4spam updates
5
What it means for our two sites
Over the last 28 days, compared with the same period last year, FloridaTix appeared 14% more often in UK search and AttractionTix 4% more. Fewer of those searches turned into clicks. The share that led to a click went from 2.30% to 1.93% on FloridaTix, and from 0.96% to 0.66% on AttractionTix.
Over the same period, FloridaTix UK clicks are about 4% below last year. AttractionTix has further to go. The AI trend is likely part of the gap. The rest sits with a handful of high-value searches, such as Disneyland Paris prices, where positions have moved during a year of migration and Google updates, and are still settling.
A note on positions: average positions improved on both sites (10.5 to 8.6 on FloridaTix, 9.6 to 8.5 on AttractionTix), but Google changed how it reports results in September 202516, so treat that as a guide.
UK search, last 28 days against the same period last year
Times shown
FloridaTix +14%
295,115
335,822
AttractionTix +4%
1,010,779
1,049,450
Clicks
FloridaTix -4%
6,790
6,487
AttractionTix -28%
9,683
6,975
Last year This year
6
Being the answer matters more than ever
With fewer clicks to go round, the ones left go to the pages that answer the question best. Google's guidance on AI features comes back to the basics: original, helpful content on pages it can crawl and index7. A page that answers clearly earns the click and gets quoted in AI answers.
For both sites: this is the biggest opportunity, and it is what the plan is built around (see the roadmap).
What earns the click, and the AI mention
A clear answer near the top
Live prices and ratings on the page itself
Trust: reviews, support and named authors
Mentions on sites people trust
How we're responding
The roadmap puts more weight on what AI answers draw on: pages that answer clearly, accurate product data, and the trust signals that make a ticket seller worth recommending.
Sources: site figures from Google Search Console, pulled 8 October 2026, United Kingdom, last 28 days against the same period last year. Industry research is listed in the references.
Sources
References
The research and guidance referred to in this strategy, numbered in the order they appear.
Search Engine Journal, Dan Taylor, "How Long Should An SEO Migration Take? [Study Updated]", 8 January 2025. A study of 892 domain migrations. searchenginejournal.com
Google Search Central, "Site moves with URL changes" (How to move a site), last updated 20 August 2026. developers.google.com
Google Search Central, "SEO Starter Guide: The Basics", last updated 10 December 2025. "Some changes might take effect in a few hours, others could take several months." developers.google.com
Google Search Central, "Review snippet (Review, AggregateRating) structured data", last updated 8 September 2026. Ratings must be about a specific item, not a category or a list of items. developers.google.com
Google Search Central, "Latest documentation updates": FAQ rich results stopped appearing in Google Search from 7 May 2026 (entries of May and 15 June 2026). developers.google.com
Google Search Central, "Optimizing your website for generative AI features on Google Search", last updated 10 July 2026. developers.google.com
Google, "Google Search: Introducing AI Mode in the UK", Hema Budaraju, 28 July 2025. blog.google
Office for National Statistics, "Retail sales, Great Britain: August 2026", 18 September 2026. ons.gov.uk
Adyen, Retail Report 2026 (UK), 9 January 2026. Censuswide survey of 2,000 UK consumers aged 16+, 21 November to 3 December 2025. adyen.com
Adobe, "Adobe Digital Insights: UK Online Spending Trends, January to August 2026", September 2026. business.adobe.com
Ofcom, "From apps to AI search: how the UK goes online in 2025" (Online Nation 2025), 10 December 2025. ofcom.org.uk
Ahrefs, "Update: AI Overviews Reduce Clicks by 58%", 4 February 2026. 300,000 keywords, desktop click data, December 2025. ahrefs.com
Seer Interactive, Tracy McDonald, "AIO Impact on Google CTR: September 2025 Update", 4 November 2025. 3,119 search terms, 25.1 million impressions. seerinteractive.com
Pew Research Center, "Google users are less likely to click on links when an AI summary appears in the results", 22 July 2025. Browsing data from 900 US adults, March 2025. pewresearch.org
Search Engine Land, Karen Bellin, "Why Google Search Console impressions fell (and why that's good)", 23 October 2025. On Google's September 2025 reporting change. searchengineland.com
